Search Engine Optimization Feature
Search Engine Optimization Feature enables SEO specific HTML meta elements, specialized editing of SEO properties and more.
SharePoint 2013
Feature Details
  17415b1d-5339-42f9-a10b-3fef756b84d1 
  Site 
  True 
  True 
  False 
  C:\Program Files\Common Files\Microsoft Shared\Web Server Extensions\15\Template\Features\SearchEngineOptimization 
  Microsoft.SharePoint.Publishing.SeoFeatureHandler, Microsoft.SharePoint.Publishing, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c 
Content of the Feature
Control: AdditionalPageHead
  AdditionalPageHead 
  Microsoft.SharePoint.Publishing.WebControls.SeoNoIndex, Microsoft.SharePoint.Publishing, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c 
Control: AdditionalPageHead
  AdditionalPageHead 
  Microsoft.SharePoint.Publishing.WebControls.SeoKeywords, Microsoft.SharePoint.Publishing, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c 
Control: AdditionalPageHead
  AdditionalPageHead 
  Microsoft.SharePoint.Publishing.WebControls.SeoBrowserTitle, Microsoft.SharePoint.Publishing, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c 
Control: AdditionalPageHead
  AdditionalPageHead 
  Microsoft.SharePoint.Publishing.WebControls.SeoMetaDescription, Microsoft.SharePoint.Publishing, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c 
Control: AdditionalPageHead
  AdditionalPageHead 
  Microsoft.SharePoint.Publishing.WebControls.SeoCanonicalLink, Microsoft.SharePoint.Publishing, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c 
Control: AdditionalPageHead
  AdditionalPageHead 
  Microsoft.SharePoint.Publishing.WebControls.SeoCustomMeta, Microsoft.SharePoint.Publishing, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c 
Custom Action: Add Search Engine Optimization properties to List Item Tab
  Ribbon.WikiPageTab.Manage.PubSEOPropertiesGroup 
  10 
  CommandUI.Ribbon 
Custom Action: Search engine optimization settings
Configure search engine optimization to register site with web master tools
  SEOSettings 
  SiteCollectionAdmin 
  50 
  Microsoft.SharePoint.SiteSettings 
  _layouts/15/SEOSettings.aspx 
Field: Browser Title
Browser Title is a site column created by the Publishing feature. It is used as the title that appears at the top of a browser window and may appear in Internet search results.
  {FF92F929-D18B-46D4-9879-521378C689EF} 
  Text 
  SeoBrowserTitle 
  Publishing Columns 
  FALSE 
  TRUE 
  FALSE 
  FALSE 
Field: Hide from Internet Search Engines
Hide from Internet Search Engines is a site column created by the Publishing feature. It is used to indicate to search engine crawlers that a particular page should not be indexed.
  {325C00DD-FD91-468B-81CF-5BB9951ABBA1} 
  Boolean 
  RobotsNoIndex 
  Publishing Columns 
  FALSE 
  TRUE 
  FALSE 
  FALSE 
Field: Meta Description
Meta Description is a site column created by the Publishing feature. Internet search engines may display this description in search results pages.
  {D83897E5-2430-4DF7-8E5A-9BC06C664992} 
  Text 
  SeoMetaDescription 
  Publishing Columns 
  FALSE 
  TRUE 
  FALSE 
  FALSE 
Field: Meta Keywords
Meta Keywords
  {45AE2169-585C-440B-AA4C-1D5E981FBBE5} 
  Text 
  SeoKeywords 
  Publishing Columns 
  FALSE 
  TRUE 
  FALSE 
  FALSE